
What’s your Rolex worth today? Find out now.
Independent Rolex buyer · Dubai
Sell your Rolex in Dubai. Free instant valuation.
We value any model in any condition, with or without box and papers.
- Free, no obligationYou decide after you see the valuation.
- Instant valuationSent straight to your WhatsApp.
- Secure paymentWe confirm the payment method with you first.
- PrivateOnly our team sees your details.

How selling works
No appointment to book, nothing to list.
- Tell us about your watchA few minutes
Model or reference, condition, box and papers. Photos help and can come later.
- Receive your free valuationInstantly
Sent to your WhatsApp, with a copy by email.
- Get paidOnce you agree
Only if you decide to sell. We confirm the final price and payment method with you first.

What affects your valuation
These details shape your valuation.
- Model and reference
- The reference tells us the model, size, metal and bezel.
- Condition and polishing
- Original, unpolished cases and crisp edges are valued most.
- Box and papers
- The original box and warranty card add value.
- Service history
- Recent Rolex or independent service records help.
- Extras
- Spare links, tags and booklets all count.
We buy every Rolex model
Current, discontinued and vintage models.
Where to find your reference
The reference number tells us the model. It is not the serial number, which we don’t need.
- On the warranty card
- Look for “Model” or “Reference”: usually 5 or 6 digits, sometimes followed by letters such as LN or BLNR.
- Between the lugs
- Older watches show it engraved between the lugs at 12 o’clock, under the bracelet.
- Not sure?
- Choose Not sure and add photos of the dial and case back. Our team will identify it.

Why sell to us
| Sell My Rolex | Online marketplace | Private sale | |
|---|---|---|---|
| Time to a price | Instant valuation | Weeks of listing | Unpredictable |
| Who you deal with | One specialist team | Many unknown buyers | Strangers |
| Costs to you | Free valuation, no listing | Seller fees often apply | Your time and risk |
| Payment | Secure payment once you agree | After the buyer pays and receives | Risk of scams |
Questions sellers ask
Is the valuation free? Do I have to sell?
Yes, it’s free, and you don’t have to sell. You can ask just to know what your watch is worth.
How quickly will I hear back?
Instantly. We send your free valuation on WhatsApp, with a copy by email.
How do you decide the price?
A specialist looks at the reference, condition, polishing, box and papers, service history and current demand. Photos make the valuation more accurate.
Is the valuation the final price?
No. It is based on your details and photos. We confirm the final price with you before you agree, and you can still say no.
When and how will I be paid?
Once you agree to sell. We confirm the payment method with you first, so you know exactly how you’ll be paid.
What do I need to sell?
A valid Emirates ID or passport, and the box and papers if you have them.
Can I sell without the box or papers?
You can request a valuation without them. Box and papers affect the price, and our team reviews each watch individually.
My watch is polished, serviced, damaged or modified. Can I still sell it?
You can request a valuation. Describe the condition and any changes, and our team will assess it.
Who sees my photos and details?
Only our team, to prepare your valuation. We don’t list your watch or share your details with other dealers. Please cover personal details on papers before taking photos.
I’m outside Dubai or the UAE. Can I still sell?
You can send a request from anywhere. We’re based in Dubai and will discuss the options with you.
Are you affiliated with Rolex?
No. Sell My Rolex is an independent watch buyer and is not affiliated with Rolex SA.

Your details
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